The 50 Most Visited Websites in the World

If you spend any time online, you’re probably acquainted with some of the world’s most popular websites. On today’s internet, a few behemoths wield unrivalled power.

Most Visited Websites (in terms of monthly visits):

  • 92.5 billion for Google
  • YouTube has 34.6 billion views.
  • Facebook has a market capitalization of $25.5 billion.

The top 3 & Most Visited Websites have 152 billion monthly views, outnumbering the next 47 websites combined. Furthermore, as the Internet changed the way we work, study, interact, and buy, the bulk of these activities went online. We look at the Most Visited Websites throughout the globe in this new infographic, using data from SimilarWeb (as of November 2020).

The Most Visited Websites around the World

Alphabet-owned Google ranks first with its flagship domain,, serving over two trillion search requests yearly across its network. Ad income accounts for over 80% of Google’s profitability.

Rank Website
Monthly Visitors
Country of Origin
1 92.5B U.S. Search Engines
2 34.6B U.S. TV Movies and Streaming
3 25.5B U.S.
Social Networks and Online Communities
4 6.6B U.S.
Social Networks and Online Communities
5 6.1B U.S. Dictionaries and Encyclopedias
6 6.1B U.S.
Social Networks and Online Communities
7 5.6B China Search Engines
8 3.8B U.S. News and Media
9 3.4B Czech Republic Adult
10 3.3B Canada Adult

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Facebook, is the second most popular social networking site, with 2.7 billion users. Users spend 34 minutes a day on average on the site, and 36% of users say it’s also where they receive their news, which is more than any other social network. Baidu (#7), China’s Most Visited Website, attracted 5.6 billion visits in November. Baidu is also expanding its company, entering the electric vehicle (EV) market in collaboration with China-based carmaker Geely. As video conferencing became more popular during the epidemic, Zoom (#15) became one of the most frequented websites, with 2.7 billion views per month. Similarly, TikTok(#43) became a new inclusion.

The Most Visited Websites According to Country of Origin

The United States remains a prominent participant, with 27 locations on the list. While its worldwide reach is extremely concentrated, the bulk of these sites is owned by a small number of firms.


The Most Popular Websites According to Country of Origin

Microsoft (#28), for example, controls seven of the world’s top sites, including LinkedIn (#25) and (#16). Amazon(#13) controls five, including, as well as prominent Amazon-focused domains in Japan, the United Kingdom, and Germany. China has five top websites: Baidu (number seven), QQ (number 34), Bilibili (number 42), TikTok (number 43), and AliExpress (number 47).

With approximately 981 million monthly visitors, Tencent-owned is China’s most popular news site. QQ, like WeChat, offers a popular messaging platform. Only four of the world’s most frequented websites are headquartered in both Russia and Japan, with the rest of the globe accounting for ten top sites in total.

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Ascending to New Heights

While a few giants undoubtedly dominate global internet trends, what can we make of their recent traffic growth? Google’s monthly visits climbed by 52.9% between June 2019 and November 2020. This pace of growth trails only Instagram (#6) at 89.1% and Twitter (#4) at 67.1% among the world’s most frequented websites. Wikipedia(#5), a non-profit website founded in 2001 by Larry Sanger and Jimmy Wales, grew by more than 30%.

Ascending to New Heights

While huge internet corporations, Most Visited Websites have only increased their market share—Google controls about 90% of the search ad industry—a number of regulatory agencies are increasing their scrutiny. According to an October 2020 antitrust assessment, Big Tech is anti-competitive, drawing parallels with oil tycoons of the 19th and 20th centuries. With these fundamental factors in mind, a vital issue arises: is there a limit to their expansion?

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